In 2018, I led the creative direction and strategy for Audubon’s new visual identity. The goal of this project was to create a streamlined and consistent brand with enough flexibility for use by the international organization, spanning work in the Western Hemisphere and across 700 employees, most without a background in visual communication and storytelling. Now, we continue to build out templates to serve the organization, as well as educate colleagues around the importance of a strong organizational branding. Find the full site and detailed PDF guidelines at brand.audubon.org.